Social mentions are an incredibly valuable source of audience research. Monitoring social mentions gives you the chance to respond to a developing crisis before it gets out of control. They can also help you understand what your target audience expects from you as you navigate troubled waters. Whether it’s a world crisis or a brand crisis, social mentions can be your early warning system for looming problems. That not only helps satisfy the customer who mentioned your brand - it also shows other social users that you take requests seriously. Whether it’s a simple inquiry or an emotional complaint, every service-oriented social mention of your brand provides an opportunity to show you care. Social customer serviceĬustomers are increasingly turning to social media channels for customer service. Since 75% of users turn to social sites for brand research, this is an important way of showing potential customers that you live up to your brand promise. Monitoring social mentions allows you to reshare positive mentions while building a library of user-generated content that highlights the benefits of your brand in action. Social mentions of your brand act as de facto reviews. Here are some key reasons why that’s important. Social mentions provide an easy way for you to understand the good, the bad, the ugly, and the fabulous in those conversations. It’s always good to know what people are saying about your brand. Why is it so important for you to keep tabs on these conversations? So, people are talking about your brand online. *awkward silence, looks down at the floor*Ĭongratulations to all those Content Marketing students at George Brown College who have successfully completed their Hootsuite Platform Certification #Mark4022 So,, about adding and into the composer workflow. Here’s an example of a tagged mention of Hootsuite: Both kinds of social mentions can be either positive or negative (or even neutral). With untagged mentions, they are talking about your brand but not specifically drawing your attention to that fact. With the social user is usually trying to get your brand’s attention. This includes posts in which your brand is tagged (often referred to as or simply mentioned by name in the caption.

Social mentions are social posts that include a reference to your brand.

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